Why use Personal Brand Photography for your Business?
By Albane McGuinness
Posted 9th February 2023
Personal Brand Photography is the one of the most important components of any business’ marketing strategy.
Not only does it allow you to create a unique and captivating visual identity, but it also helps you build a more personal relationship with your audience who wants to get to know the original you, not the carbon copy of another business.
So whether you are starting your business or have been in business for a while, it is essential to have a bank of personal brand photographs that are fresh and current.
You want to make sure people can recognise you straight away when they first meet you face to face. Having, at the core of your brand, badly lit snapshots that hardly show your face, headshots with different hairstyles, or even stock library images will only create confusion for your customers who might think:
• Is this brand trying to hide something?
• Can I trust the service/product they provide?
• Are they genuine?
• Are they professional?
By creating a portfolio of professional headshots (for you and your employees), lifestyle photos, and more abstract photos (flat-lays for example), you can TRULY showcase your distinct identity and values. Only then will you start establishing a more intimate connection with your clients who start to become loyal too. By humanizing your brand and connecting with your audience on a personal level, you can also increase your conversion rates and maximize your profits.
In today’s digital age, customers have come to expect highly personable images from the brands that they follow. They want to see and connect with the people behind the business, and Personal Brand Photography can help to make this connection. By utilising unique angles and lighting, adding hints of colour with accessories, flowers and backgrounds that match your brand, you want to show images that are unique to you and that will help you stand out from the crowd.
Now you've planned out the types of shots you need to be visible and to match your marketing message for the next few months, it's time to choose YOUR Personal Brand Photographer. Choose carefully! It is vital you connect with your brand photographer because they will translate into their photographs the essence of your business. Plus, during the shoot you will feel more comfortable to show your true personality if you feel you have something in common with your photographer. You will be less self-conscious in front of the camera, your facial expressions will be more relaxed and you will then be able to shine in your photographs. Authenticity is key!
Finally, Personal Brand Photography is a great way to increase your brand visibility. By sharing images across your social media and other digital marketing platforms, your business can reach a wider audience and increase its brand awareness and generate more money.
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