Absolutely! Video has never been more important to include in your business marketing than ever because simply put, it will help provide important advantages that written content won't.

Video is a powerful tool that can help you connect with your customers because videos are not only easier but also more engaging than written content. It's predicted online video will be behind 80% of consumer internet traffic within the next year, which means it has an incredible opportunity ahead if marketers take advantage now!

A recent study conducted by Hubspot found when viewers engage emotionally they're much less likely to leave their page or go elsewhere for other services. So make sure every so every piece of content created has some depth and emotionality because people will connect to it more easily.

Keeping your potential customers engaged and holding their attention with your content will ensure you stay well ahead of the competition. Video has too many benefits to mention, but here are just 5 reasons why you should be making it part of your business sooner rather than later.

1. Video Leads To Sales

Video is a powerful content marketing tool because it can capture your audience's attention in a way that static images and text cannot. Viewers are up to 85% more likely to buy a product or service after watching a video, so if you're looking to increase your sales, you need to be using video as part of your content marketing strategy. Video can be used to create engaging content that showcases your products or services, and it can also be used to educate your audience about your company or industry.

2. Google Loves Video

Video is one of the most powerful tools available for marketing your business. A well-made video can capture attention, convey information, and create an emotional connection with viewers. And with YouTube being the second-largest search engine in the world, utilizing this platform is a great way to improve your page ranking on Google. When you upload a video to YouTube, you have the opportunity to include keywords and other information that can help your video show up in search results. And because YouTube is owned by Google, your video has a good chance of appearing in search results on both YouTube and Google. So if you're not already using video as part of your marketing strategy, now is the time to start. Utilizing the YouTube platform can help you reach a wider audience and improve your page ranking on Google.

3. Video Builds Trust

You may be surprised to learn that video can be an effective tool for building trust with your customers. After all, trust is such an important foundation for marketing, and it's something that can be difficult to build. But video content can help you to connect with your customers on a deeper level, creating a relationship of trust. When customers feel like they know you and they can trust you, they're more likely to do business with you. And that's where video marketing comes in. By creating engaging and informative videos, you can introduce yourself and your business to potential customers, building trust and establishing yourself as a credible source of information. So if you're looking for a way to build trust with your customers, consider using video content to do it.

4. Social Media Favours Video

In recent years, social media has become one of the most important tools for marketing and promotion. With platforms such as Facebook, Twitter and LinkedIn, businesses have a great way to reach out to potential customers and promote their products or services. However, one type of content that is particularly favoured by social media platforms is video. Video content is more likely to be shown in users' feeds, and as a result, businesses that produce video content have a better chance of getting their message in front of a wider audience. Video marketing is therefore an essential tool for any business that wants to succeed on social media. By producing high-quality videos that are relevant to their target audience, businesses can ensure that their message stands out from the crowd and reaches the people who are most likely to be interested in it.

5. Personify Your Business

In today's social media-driven world, it's more important than ever for businesses to show their human side. Videos are a great way to do this, by showing your followers the people and process behind the business, which contributes to a brands transparency. Customers want to understand who they are potentially going to do business with so video is a great way to humanise a company. Behind the scenes or talking head explanation videos can really help the audience see inside the brand, especially if it is kept entertaining and diverse. This type of content helps to build trust and transparency with your audience, both of which are essential for long-term success and ultimately sales. So if you're looking for a way to connect with your customers on a deeper level, consider incorporating yourself in your video marketing strategy.

In case you are wondering just how often you need to be producing such video content, a lot will depend on your audience, objectives and resources. You can learn more by reading my other article on 'How Often Should Businesses Release New Video Content?'

So, if you're still on the fence about using video for your business, hopefully, this article has helped sway you in favour of giving it a try by noting all the positive reasons. Video is an important part of any marketing strategy and can provide your customers with unique advantages that written content cannot. And as always, if you have any questions or need help getting started, please don't hesitate to call me today. I'd be happy to chat with you about how video can help increase sales and engagement for your business. Thanks for reading.

by Karen Bengall Photographer